If you’re unfamiliar with what a Rick Roll is, it is a phenomenon that occurs “when what you think is a link to something you want to see actually directs you to a video of Rick Astley singing ‘Never Gonna Give You Up’” (courtesy of UrbanDictionary.com).

Today’s task is similar, but off the context of the internet and onto the airwaves. Inspired by this Failblog video, the people at Moxy decided to pull a similar prank on a radio DJ. On a radio show that involves interaction between the DJ and the listener, be sure to slip in the lyrics to “Never Gonna Give You Up” in your call/text/email.

Here’s our submission. (Sorry for sounding slightly psycho.)